Astonishment report from ITB PhoCusWright Bloggers Summit. Part 1
March 14, 2008
I want to share with you some sentences that resonate to me during the PhoCusWright conference in ITB Berlin 2008.
It’s a little bit “telegraphic post” but I think a way to make a synthesis and digesting the information overload.
Feel free to share you thoughts in the comments section.
C.Wolf - CEO PhoCusWright
Unlimited choice online
PPC and PPA are the trend
Social Media have shift the power to consumers
Lastminute
Where do you seat, in mass market or niche market, because in the middle your death !
The brand is the key
Expedia
Monetize traffic as search engine do
From OTA model to media model
How suppliers appear in the result
How they have their presentation
Charge for listing
Charge for placement
Daniel Mancini - Costa Criosière
Second Life it’s an other social media, could be a new contact center
The problem is to have manage Web 2.0 (answers questions, following conversations, human resources, time)
Tom Klein - Sabre
Online behaviours changes : meteroric rise in social media & media sharing sites
Launches www.cubeless.com (a travel social media for travel corporate users) in partnership with American Express and integrated with VirtuallyThere tool and GetThere multi GDS Booking engine
Introduce & interact with people
People + Tools + Process = the futur
Tina Fitch - EzRez
Global Reservation Systems Tomorrow: An intelligent universal network that can map the convergence of supply and demand patterns.
Attention profiling, leading to data portability
More efficient spend, more focus, more results
Issues :
data portability
Data privacy
Acceptation by users
Acceptation by keys players in the industry
My thoughts:
Privacy Controls as the Key to Data Portability
Data portability - taking your archives and friends from one site to another. Nice idea with great maketing potential. We already see something happen in other industry (Open ID, Dataportability project), why not in the travel industry?
Do you like to see a universal identity? Do you trust this vision?
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