CEO Briefing at PhoCusWright Blogging Summit at ITB Berlin
March 5, 2008
PhoCusWright CEO- Philip’s Wolf
Philip traced the evolution of the 13 year journey from 0 billion to $ 100 billion!. Where the paradigm of travel 1.0 saw Expedia’s blow out conventional travel purchase and then emerge as the establishment in 2005. Then the travel 2.0 and long tail kicked to spur innovation and fresh startups to focus on not the cheapest trip but the perfect trip
The key point that Philip shared is that company that focuses on maintaining the business model and not on the customers will always be challenged and the relevance questioned. The PhoCusWright theme for 2008 is around the Perfect Storm where there is now a blurring or search, shop and buy. Its all seamless.
Other briefings..to come
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