Competition is all around you
March 6, 2008
I’ve written before on the landscape of OTA and media companies which is getting more competitive everyday. But also the field of touroperators, airlines and hotelchains is getting more competive. At the PhocusWright conference at ITB John Kohlsaat, 
General Manager for Germany, Central Europe, Baltic and Denmark, of easyJet Airline Company made some comments on that matter. Easyjet, which is the 4th largest airline, is moving ahead fast. From flight only, they have added hotels, transfers and travel services to their offering. This will cause great problems for touroperators. They don’t own the capacity and will have to add value to it, to be profitable. The website that Easyjet uses for this is Easyjetholidays.com. It sees it as a revolution to the package holiday market. As customers are booking more and more direct at airlines and hotelchain websites and are being able to add other travel offerings to it, touroperators should be aware. Future will tell how fierce and bloody this battle will be.
In a few hours I will be heading back to the Netherland. The conference has been very interesting. The bloggers summit as well, great meeting all the bloggers 
from around the world. ITB was big, colourfull
and with great hotdogs!
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