Mobile Travel Technologies - Gerry Samuels
March 5, 2008
Gerry Samuels, Founder & Executive Director, Mobile Travel Technologies Ltd.
Who are MTT’s customers?
Hotels, airlines, and intermediaries. Their core technology enables certain aspects of the customer’s mobile services. The technology can do things like deliver travel information, select seats, and even have boarding passes sent to the phone. The technology connects on the back-end with the customer systems and cherry pick the information that needs to be delivered and modifies or smart edits the information in order to be viewed on both high-end users and basic mobile devices.
Do companies need to change their websites in order to support mobile moving forward?
Yes, because the activities that mobile users do on their mobile devices is different then what they do on their PCs. It is expected that there will be 500 million mobile users by the end of the year. In many markets like India and China, mobile is the internet. In these markets there is a significant opportunity to utilize the mobile web services for transactional services.
Mobile Commerce is actually more advanced in India then they are in Europe and North America primarily because of the lack of use of credit cards in these markets.
What is the opportunity?
Mobile travel services are still primarily used by business services. We are at the point where we are looking at delivering very light travel information versus the multi-media downloads that would be provided to a more leisure market. The opportunity is delivering important key travel services that can be used and are valuable now versus trying to deliver products and services that are not well supported.
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[...] admin wrote an interesting post today onHere’s a quick excerptGerry Samuels, Founder & Executive Director, Mobile Travel Technologies Ltd. Who are MTT’s customers? Hotels, airlines, and intermediaries. Their core technology enables certain aspects of the customer’s mobile services. … [...]
Cost would be a concern to me as a consumer when using mobile internet. Also I’m not sure that I’d be able to read the text on the small screen of a mobile phone.