Feedback on the Blogger’s Summit
March 6, 2008
Both sessions for the workshop went very well. We had over 150 participants in the audience who were, from what I could tell, very engaged with the subject matter.
One issue that came up during the feedback session was whether or not the topics was relevant. One blogger argued that the subject matter of the workshop was not really relevant to the consumer blogger or to the consumer in general. My counter to that argument however is that the subject was originally developed for the travel industry and so it does not necessarily apply to the consumer audience. That said, I think there is a huge opportunity to open up the discussion and conversation to the consumer blogging community, this however would probably be a different conference and a different subject.
An underlying theme that arose from the discussion is that the web is chaos, it cannot be controlled or contained. In order to survive and ultimately succeed, you must be able to sail the ocean of the web. In other words, blogging and user generated is not going to disappear and certain aspects of the blogosphere will become more important while some will disappear into obscurity. The question is how travel blogging and more specific travel industry blogging will affect the industry as a whole. Most agreed that we are at the beginning of the journey and it is better to be guiding the boat then to be left in the wake.
Overall, the feedback was very positive, although there seemed to be some argument about the real value of the morning interview sessions. This was a new addition to the summit (which by the way is also new) and the feedback was appreciate. Thanks to all the bloggers who participated and we are very excited about continuing the conversation into future conferences.
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I think exploration of the marketing potential of consumer blogs to travel websites would be beneficial to travel companies. Around half of the total traffic to my travel website comes through my blog, predominantly through search engines.