PhoCusWright @ ITB
SUCCESS IN TRAVEL E- BUSINESS - 6 MARCH 2008
Dedicate a day during the ITB Berlin Convention to building your knowledge and contacts for the e-commerce side of your business.
The ongoing potential and impact of technology on global travel distribution is so significant that this year’s PhoCusWright@ITB conference will be dedicated to a confluence of forces: technology and business. A collection of keynote addresses, talkback roundtables, case studies, exclusive interviews, “five minutes of fame” and point/counterpoints will cover the important trends and necessary insights that surround the theme “Success in Travel E-Business”.
This special event offers unique features of distinct benefit to delegates, sponsors and speakers: a pioneering program designed by PhoCusWright’s analysts and produced with our high standards along with an unusual community setting within ITB Berlin where like-minded people can interact.
WHY ATTEND?
Attending PhoCusWright@ITB affords a rare opportunity to gain insight into simplifying the complex world of travel technology and exploiting industry dynamics for competitive advantage.
Attention: Buy your ticket online for 350 EUR per person. Click here for the ticket shop.
Getting technology right is mission critical to travel, tourism and hospitality success. Conference highlights include:
- Meet the European OTA heads in a candid executive roundtable.
- Compare and contrast Google’s and Yahoo’s very important travel strategies.
- Re-Inventing the Holiday Booking. How a Low Cost Carrier plans to succeed in the tour operator market.
- CEO interviews: PhoCusWright’s Philip Wolf goes one-on-one with key influencers (including José Antonio Tazón, President & CEO, Amadeus IT Group S.A. and Tina Fitch, CEO, EzRez Software Inc.) to provide a critical insider’s perspective.
- Understand the evolution of metasearch and how it can influence your business.
- An up-close look at a hotelier’s current e-business strategy.
- Travel 2.0 implications and the changing role of the GDSs.
- Case studies: Virtual realty, Travel 3.0, next-generation mobile applications for travel, social networking sites go mass market.
- Five Minutes of Fame: travel industry start-up CEOs present executive summaries of their compelling business cases.
The program calls for speakers to explain travel technology in business terms for business people. Sales, marketing and business development professionals in the travel, tourism and hospitality industry will learn how to leverage advancements in technology for revenue gains, margin improvements and operational efficiencies. The conference theme, “Success in Travel E-Business,” makes travel technology relevant for everybody!
Event Sponsors
Global Sponsors
