Digital Divide and Travel Buying
February 29, 2008
When one attends ITB one also realises that the outbound and inbound travel business structure is still pretty much the same. Except the large travel companies, who can invest in IT, E-commerce and content management platforms, the smaller, regional companies have yet to leverage the full digital arsenal. The investments might be too much. I dont think the Travel 2.0 and web 2.0 paradigm has also been leveraged by the small and medium size travel enterprises that dot the landscape in Europe and Asia. Beyond e-mail and maybe a reservation platform for hotels, one has yet to see a platform for the SME’s. Exciting time to be a part of this travel mega mart. The scale is quite mind boggling.
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