Joe Buhler
February 27, 2008
I started my blog in January 2005 and focus on vision, innovation and strategy related to web marketing, especially on what’s going to happen next on the web as it becomes smarter and ever more useful for consumers to research, plan and buy their travel services. My particular area of interest is how social media, social networking and user generated content form ongoing conversations about any topic imaginable and how these conversations affect organizations and their brands in ways many still do not realize and appreciate. Social media measurement, brand monitoring and reputation management are the key elements to pay attention to as they will determine future success. More on that topic can be found on my website.
I gained my professional experience in destination marketing, tour operations, retail travel and the airline industry, in descending order of importance. For the past twelve years, I’ve been involved in the largest vertical on the web - online travel. I was on the management team of an innovative online travel start-up and besides my consulting work and involvement with PhoCusWright as Senior Destination Marketing Analyst, I am also a partner in a web development and design firm providing innovative solutions to the financial services industry.
During my long business career, I’ve held senior executive positions in Japan, Canada, the United Kingdom and in the United States. For the past 15 years I’ve lived in Connecticut, within an hour train ride from New York City.
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