My slippery late start at the ITB
March 9, 2008
When I arrived in Berlin the day before the start of the Travel Bloggers Summit at the Berlin Travel Fair, I discovered that there was a public transport strike starting the next day. The S Bahn, city trains. were still running but there were no buses, trams or underground. Fortunately my hostel was right next to an S Bahn station. I had visions of a nightmare crowded journey to the fairground but I had a seat and the train wasn’t that busy. So far so good.
My admission pass to the Fair had not arrived in the mail, so I’d been told to pick it up at Hall 7. There was a Fair entrance a few minutes walk from the S Bahn station but they wouldn’t let me in there as I’d no pass. I was advised to walk round the perimeter of the fair ground to reach Hall 7. It had snowed earlier that morning and this snow had been compacted into ice on the pavements by this stage. Luckily I had on sensible boots but I can’t imagine that half mile walk in high heels.
I arrived at Hall 7 already late for the first session and there was no pass waiting for me, so I’d to wait another 15 minutes until this was sorted out. Then I couldn’t find the room in which the meeting was being held. I arrived one hour late feeling pretty harassed which must explain the expression on my face at the session. Thanks to Vicky of Highland Business Research for capturing that moment! Vicky, you could have chosen a more flattering picture of me. Prize for best caption of why I look so hacked off, it’s been suggested that I was gutted because I’d just heard that Darren of Travel Rants missed his flight.
Passions stirred at the CEO briefing
I was one of the lucky ones, two attendees had experienced a bumpy landing on the Air Berlin flight from London that morning, others had booked accommodation a distance from a S Bahn station.
However a prize for the Happy Hotelier who was the first to arrive and locate the meeting room.
Feedback on the Blogger’s Summit
March 6, 2008
Both sessions for the workshop went very well. We had over 150 participants in the audience who were, from what I could tell, very engaged with the subject matter.
One issue that came up during the feedback session was whether or not the topics was relevant. One blogger argued that the subject matter of the workshop was not really relevant to the consumer blogger or to the consumer in general. My counter to that argument however is that the subject was originally developed for the travel industry and so it does not necessarily apply to the consumer audience. That said, I think there is a huge opportunity to open up the discussion and conversation to the consumer blogging community, this however would probably be a different conference and a different subject.
An underlying theme that arose from the discussion is that the web is chaos, it cannot be controlled or contained. In order to survive and ultimately succeed, you must be able to sail the ocean of the web. In other words, blogging and user generated is not going to disappear and certain aspects of the blogosphere will become more important while some will disappear into obscurity. The question is how travel blogging and more specific travel industry blogging will affect the industry as a whole. Most agreed that we are at the beginning of the journey and it is better to be guiding the boat then to be left in the wake.
Overall, the feedback was very positive, although there seemed to be some argument about the real value of the morning interview sessions. This was a new addition to the summit (which by the way is also new) and the feedback was appreciate. Thanks to all the bloggers who participated and we are very excited about continuing the conversation into future conferences.
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